When Valentine’s Day falls on a Sunday, businesses typically see a twenty percent decline in business compared with other years.
This was not the case for a two area businesses this Valentine’s day. Both Broadway Flowers and Waggoner River Road Antiques saw their best year ever for flowers and chocolate covered strawberries. Small business owners, Robin Stafstrom and Brad Waggoner, respectively, look forward to Valentine’s Day every year.
Second, only to Mother’s Day, Valentine’s Day has people opening their wallets for those they love, and this year was no different with thousands of flowers and hundreds of strawberries dipped in chocolate sold.
Hot items this year at Broadway Flowers were rainbow colored roses and candy arrangements. Of course traditional flowers, such as, red roses, lilies and carnations were also available. Another sizzling item was a basket where Stafstrom teamed up with Waggoner to offer arrangements that included flowers, candles and chocolate covered strawberries.
For holidays like this, extra employees and friends are needed to cover all the tasks that need to be done, from prep work to finished products and delivery. Anticipating the mid- winter snow storm that came Sunday morning, Strafstrom had all purchases delivered by Saturday night. Even with the two to three inches of snow, walk-in customers on Sunday provided steady income for both businesses.
When asked about this year’s success Stafstrom stated, “if not for the support of all of Elsberry and surrounding area we would not have done as well. I am so thankful for everyone’s support at holidays and all year long.” Waggoner echoed Statstrom’s sentiments, “This was our best year ever. We had calls from all over the county from our Facebook account wanting to know if we had strawberries left. I also want to thank everyone for the continuous support of these items; we anticipate adding a new item or two next year.” When asked what items, Waggoner said it was, “a surprise”.
If flowers or chocolates were not on your list of Valentines favorites, maybe the annual Valentine dinner served by the Elsberry FFA chapter at the Methodist Hall capped off your holiday night. Either way, a little holiday spirit provides the boost local businesses need.