It’s often said that we live in a gym culture, one in which most everyone is worried about getting enough of the right kind of exercise, whether it’s to develop the thick chest and big arms of a bodybuilder or to create the lean and athletic look that comes from cardiovascular and flexibility training.
In short, Americans seem obsessed with how they look and the gym is a big part of that.
With that being the case, one would think that it would be easy to make a killing in the fitness industry and to have a successful gym or chain of health clubs without half trying.
That’s not always the way it works, however.
In fact, it is very challenging to get a gym off the ground and even more so to keep it a success after it has been established.
Nowhere is this truer than in small towns like Elsberry.
Justin Keim, a 2008 graduate of Elsberry High School, is planning to change all of that.
Keim, who has recently moved back to Elsberry, said he is interested in purchasing the old auto parts store that now stands vacant to the west of the Elsberry City Hall on the north side of Broadway.
Should that acquisition come to pass, Keim said he hopes to turn the property into a gym and fitness center.
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