Study debunks assumption that Millennials turn their backs on newspapers

Millennials(Crop_2)Over the last 15 years, the way readers get their news has changed significantly.

While the traditional print newspaper remains an important component of news consumption, there have been some assumptions made as the younger generation, those raised on smart phones and wifi access, begin to be consumers of the news.

One of the key assumptions is that Millennials are eschewing newspapers all together and turning to online aggregators to get their news.

Ignoring the fact that many of the aggregators are using newspaper content, the Newspaper Association of America has recently released the results of a study that debunks even the base assumption that Millennials have turned their backs on newspapers.

In fact, even though they may be accessing news content in new, digitally enhanced ways, a majority of young adults say they still want their daily newspaper as part of their lives.
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Posted on Thursday, February 13, 2014 at 9:49 am